Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series)

When it comes to launching your program, the format you choose matters.

A challenge.

A webinar.

Both can work beautifully—but they each have strengths, weaknesses, and sweet spots that you need to know before you decide.

In this episode of Money Magnet Mama, I’m pulling back the curtain on how I decide between the two… and why, for certain launches, I always go challenge over webinar.

But that’s not all—we’re also diving into my “Popcorn Strategy” for filling Facebook pop-up groups like crazy (without ads, and without spending all day chasing people down).

This is one of my favorite low-stress, high-connection ways to bring in a wave of engaged, excited potential clients before a launch even kicks off. And yes—it works whether you’ve got a tiny list or a large following.

Here’s what you’ll learn inside:

✨ How to know whether a challenge or a webinar is right for this launch

✨ The “energy curve” difference between the two (and why it impacts sales)

✨ How my Facebook pop-up group “Popcorn Strategy” works to create buzz

✨ Ways to create community so your audience is warmed up before your pitch

If you’re ready to get strategic about your launch events—and want to pack your pre-launch runway with raving fans—this one’s for you.