Pivoting Your Business Isn’t Failure — It’s the Path to Alignment: Ashley Langer’s Reinvention & Entrepreneurial Journey from Event Planning to Digital Membership to Fashion Founder
So many entrepreneurs cling to businesses that no longer light them up because… well, what would people think if they shut it down?
Ashley Langer knows that feeling firsthand.
When she built Business Socialistas — a sparkling community and membership for women entrepreneurs — it looked like success from the outside. Her events were packed. Her membership was growing. She had recurring revenue.
But behind the glam, Ashley knew it was no longer aligned. Selling didn’t feel exciting anymore. Instead, it felt heavy. And she realized… if it doesn’t light you up, it won’t light up your clients either.
So she made the bold move to pivot.
What happened next? Within weeks, inspiration swirled, and Ashley birthed her new brand: Hot Tommies — fashion-forward heated vests designed for women who want to look chic and stay warm. (Goodbye, frumpy men’s ski vests 👋, hello chic alpine goddess ❄️✨).
In Episode 67 of Money Magnet Mama, Ashley shares:
- Why pivoting is NOT failure (even if outsiders don’t understand).
- The power of listening to your gut, even when it’s scary.
- How she leveraged her community to launch her new product-based business.
Her story is a masterclass in trusting yourself, walking away at the top, and choosing alignment over obligation.
If you’ve ever wondered whether it’s “okay” to pivot in your business… this episode is your permission slip.


