From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease

What does it take to build a profitable tech startup — without burning yourself to ash in the process?

This week on Money Magnet Mama, I’m joined by a woman who embodies resilience, innovation, and alignment in business: Heather Udo, Founder & CEO of Shoppable.

If you’ve ever clicked a link for a product inside a blog post, digital magazine, or creator’s content… there’s a good chance you’ve interacted with her technology.

What started as one woman’s “why can’t I just buy this?!” frustration has grown into a multi-million-product commerce engine used by brands, publishers, and creators across the U.S.

But her story isn’t shiny tech-bro hustle.

It’s quiet determination.

It’s rebuilding after burnout.

It’s navigating motherhood and leadership.

It’s choosing alignment over adrenaline.

It’s staying profitable — instead of chasing VC validation.

Inside this conversation, Heather opens up about:

• The problem she set out to solve and why 99% of consumers feel it
• How Shoppable protects creators from lost commissions
• What she wishes more founders knew before fundraising
• Using AI in a way that actually serves the shopper
• Why she now coaches first-time tech founders — especially women
• How she structured her business to grow without sacrificing her life

And yes, we talk about the evolution — from grinding herself into burnout…

to rebuilding Shoppable with intentional systems, healthy boundaries, and ease.

If you’re a creator, a coach, a business owner, or simply someone with a big idea on your heart… this episode will hit you right in the soul.