From In-Person Service to Online Business: How Osteopath Katie Built a Thriving Group Coaching Program

One of the biggest myths I hear from service providers is this:

“My work only works in person.”

My guest this week believed that too.

Katie is a women’s health osteopath in England who spent years helping women in her clinic overcome pelvic floor dysfunction, prolapse, and incontinence. Her work was deeply transformational—but it also came with one major limitation: she could only help the women who could physically get to her.

She knew there had to be another way.

The challenge wasn’t creating a bigger audience.

It wasn’t becoming more qualified.

It wasn’t working harder.

It was believing that her expertise could create the same transformation online.

In this conversation, Katie shares exactly what it looked like to package her knowledge into an online group coaching program, overcome the fear of pricing and selling, and start showing up consistently on Instagram.

The results?

She tripled her Instagram following after two viral posts.

Women from around the world started messaging her asking how they could work with her.

Her launches became more enjoyable instead of stressful.

And perhaps most importantly, she stopped feeling like she had to convince people to buy.

She simply shared what she loved doing—and the right people found her.

Whether you’re a coach, practitioner, therapist, consultant, or service provider wondering if your work can translate online, Katie’s story is proof that you don’t need a massive audience or a completely different business model.

You need aligned messaging, a valuable offer, and the courage to be seen.

If you’ve been thinking about turning your expertise into an online coaching business—or you’ve been hiding because showing up online feels uncomfortable—this episode is one you’ll want to save.