How Friendship & Parenting Coach Noriko Abenojar Helps Neurodivergent Kids Build Social Skills — And Grew Her Support Into a Scalable Soul-led Online Business

Parents of neurodivergent children often live in triage mode: juggling therapies, school meetings, social challenges, and the emotional labor of advocating for a child who may be misunderstood. Noriko Abenojar’s work began exactly there — in the trenches, supporting families directly with practical strategies for social skills, emotional regulation, and friendship-building.

But the heartbreak of being effective for one family while still seeing countless others struggle pushed Noriko to ask the question: how can I scale this support without diluting what works?

That pivot — from intensive in-person coaching to an accessible online model — is what we unpack in this week’s episode of Money Magnet Mama.

Noriko’s approach is gentle but evidence-based. She combines social work training with practical coaching tools so parents can:

• scaffold social interactions for neurodivergent kids,
• teach micro-skills (turn-taking, perspective-taking, reading social cues) in a low-pressure way,
• and set up home systems that support friendship practice without shame.

What makes Noriko’s story powerful for entrepreneurs is how she made the business shift. She didn’t copy a cookie-cutter funnel. Instead she:

1. validated demand with her existing client base,
2. repackaged real in-person supports into group formats and parent toolkits,
3. built gentle evergreen entry points so families can find help on their timetable,
4. and protected her bandwidth so she could keep doing the deep, relational work she loves.

If you’re a service-based provider who wants to scale but hates the idea of losing your heart in the process, this episode is a masterclass in doing both: creating more impact and more hours of life for yourself.