How to Price and Position Your Online Course Using an Offer Stack to Build a Profitable, Sustainable Six-Figure Online Business

One of the biggest mistakes I see online entrepreneurs make isn’t lack of talent, strategy, or effort.

It’s pricing and positioning their offers without a clear structure.

So many business owners spend months creating a digital course – recording modules, writing PDFs, perfecting content – only to freeze when it’s time to decide what to charge and how to sell it.

That’s where your offer stack comes in.

What Is an Offer Stack?

Your offer stack is the full ecosystem of ways someone can work with you, whether that’s a course, membership, 1:1 coaching, group program, or service.

Even if you only have one offer right now, you still have an offer stack.

The key is understanding:

• How your offers are positioned
• How they’re priced
• How many sales you actually need to reach your income goals

Why Low-Ticket Offers Make Scaling Harder

Low-ticket offers aren’t bad, but relying on them alone often leads to:

• Pressure to constantly sell
• Needing a large audience to hit modest revenue
• Overgiving and under-earning
• Burnout and resentment

Selling 100 $50 memberships every month is far more exhausting than selling a handful of higher-priced offers that deliver deeper transformation.

Pricing Is Energetic (Not Just Strategic)

When something is underpriced, it doesn’t just affect revenue, it affects:

• Your excitement
• Your confidence
• Your client’s commitment
• Your ability to scale

People show up differently when they’re invested. And you deliver differently when you feel properly supported.

Sustainable Growth Comes from Clarity

Six-figure businesses aren’t built by accident.

They’re built by knowing:

• What you’re selling
• Why it’s priced the way it is
• How it fits into a larger ecosystem
• How often you want to launch
• What supports you between launches

When you have that clarity, selling feels cleaner. Lighter. More aligned.

And that’s when growth becomes sustainable.

If you’re ready to rethink how your course, offers, and pricing work together, this episode will help you see your business through a completely new lens.